It is said that in the beginning, God created the heaven and the earth. In 1981
however, he made MTV and Brisbane-born Vein Wear designer Christopher McCallum.
And like a biblical void of darkness filled by form ... Christopher went on to create
'Vein Wear' and 'Oken' and they too filled a void … a void for Australian-designer
men's shoes. At last, there was a refreshing alternative to mass manufactured overseas
brands.
But for a passion for design, Vein Wear may never have taken form. Fresh out of
high school, Christopher repressed his natural creative streak and succumbed to
the pressure to get a ‘proper career’ … and enrolled in Law and
Commerce at university. However, two years later, armed with lecture pads filled
with shoe designs, Christopher dropped university to embark on his passion for shoe
design. As a result, Vein Wear was born.
A gritty urban cocktail of two parts creative perfectionist ... one part obsession
for research into the most exciting of European and London styles and materials
... oh, and a liberal 'shot' of internationally-renowned cobbling mastery ... Vein
Wear took form.
This new kid on the block swept into the industry with gusto. At last, quality craftsmanship
usually reserved for staid high end labels were now available to the younger man.
This mixed with Christopher's provocatively fresh designs, created the beginnings
of an underground cult following.
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By the end of 2003 Vein Wear was designing and selling full seasonal collections
in various colours, styles and materials. Since then Vein Wear has established close
relationships with clothing designers, and has collaborated in joint parades on
the Australian fashion circuit.
Vein Wear shoes have featured on the runways of Australian Fashion Week, Brisbane
Fashion Festival, Melbourne Fashion Festival, Australian Fashion Design Awards and
Fashion Exposed Showcase to name but a few.
Runway collaborators have included Morrissey, Kenzo, Hugo Boss, Leopold, Trimapee,
Red Cordial, Subfusco, Tommy Hilfiger, Sand, Herringbone, Diesel, and Arthur Galan.
Vein Wear’s first store won Best Fashion Store 2008 in the Business Achiever
Awards. The award is a consumer nominated and independently judged accolade. And
just putting it out there, I'd have to say that the dedicated staff at the Vein
Store earned it. Congrats.
And Christopher said, "Let there be Vein Wear." And there was Vein Wear.
And everyone could see that it was good.
Read on and see what the media has to
say about Vein Wear... Next »
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