| Born in Brisbane,
Australia on April 12th 1981 Christopher enjoyed a happy and
successful childhood. Academicly blessed, he was the dux of
his primary school and at the completion of high school was
awarded an OP1 (which is the top grade given in the state of
Queensland). Enrolling at the University
of Queensland proved a confusing time. Christopher found himself
torn between pursuing a creative career or bowing to the pressures
of expectation that dictated more serious vocations. He succumbed
and started two degrees for Law and Commerce. He found however
that most of his time was spent sketching shoes, clothing,
automobiles and people. So in 2001 he dropped out of university
and went in search of a career that nourished his interests
and natural creative talents.
The search ended with footwear. Shoes appeared
the most interesting, beautiful, useful and challenging of
pursuits. Christopher set about building a design and manufacturing
business that allowed him to produce unique shoes that flowed
from his own ideas about male footwear. Most importantly he
was free of design pressures from any other parties. He had
no formal training and was free from any industry ingrown
conceptions. Fresh-faced and naive, Vein Wear was born with
just three styles, all in black.
The brand grew organically and quickly with
a stong local following. By the end of 2003 Christopher was
designing and selling a full collection in many different
colours. He had a solid swag of independent boutique stores
stocking the label and just picked up a high end chain store
with 25 outlets all over Australia. Things could not have
been better.
That was when it all came crashing down.
The large chain store went bust. Christopher had given them
credit terms and the payment was not yet due. The directors
of the company, now criminals, fled to India. The liquidators
illegally seized and sold any remaining stock and Christopher
did not have enough money left to sue them. So he was left
with no stock and hundreds of thousands of dollars lost, never
to be recovered.
Back to ground-zero, Christopher was faced
with a decision. Accept defeat and fall back into Law or Commerce,
or fight a possibly unwinnable battle in the footwear industry.
He searched his soul and followed his heart to build the greatest
Australian men's designer footwear label in the world. He
consolidated his design range to a tight and directional collection
that would form the blueprint for all collections to come.
Customers still loved his designs and the brand had notched
up some hard knocks experience. Vein Wear was grittier and
more real.
In the three years since then Christopher
has focussed on building relationships with key clothing designers
and doing joint parades on the Australian fashion circuit.
Clothing labels have worn Vein Wear shoes on the runways of
Australian Fashion Week, Brisbane Fashion Week, Melbourne
Fashion Festival, Australian Fashion Design Awards and Fashion
Exposed Showcase to name a few. Runway collaborations have
included Morrissey, Kenzo, Hugo Boss, Leopold, Trimapee, Red
Cordial, Subfusco, Tommy Hilfiger, Sand, Herringbone, Diesel
and Arthur Galan to name a few.
In early 2007 TCB proclaimed Vein Wear as
the country's best designer footwear label and offered Christopher
a free retail store in their shopping centre located in the
trendy Fortitude Vally. The offer included free rent, free
fit-out designed by Christopher and free outgoings. The benefits
to TCB are aligning their retail districts with the Vein Wear
brand. Christopher accepted the offer and began a new chapter
in his fashion career...retail.
The Vein Store has since won Best Fashion Store 2008 in the
Business Achiever Awards. The award is a consumer nominated
and independently judged accolade that was well deserved by
the dedicated staff at the Vein Store. |