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Before each range of shoes can be ready for the runway and clubs, each shoe must
be approved by a gauntlet of perfectionists. There is a rigorous checkpoint system
to quality check EVERY shoe on its journey to your foot. With only ever masters
handling the shoes, every step in making the shoes is actually a quality control
test.
Each cobbler is responsible for the shoe that he accepts into his check-point. He
is also responsible if the next checkpoint rejects the work he has just completed.
Here’s another interesting fact. New cobblers begin their career at the first
checkpoint. Only after 3 years and 4 months at the same checkpoint will he have
the opportunity to graduate to the next checkpoint. After graduating, he will be
receiving shoes passed up from the first checkpoint by a cobbler junior to him.
That more junior cobbler in the first checkpoint is engaged in activities that the
more senior cobbler, now in the second checkpoint, has become an expert in. After
all, he was doing those exact same processes for at least 40 months prior to his
graduation.
Sounds tough. But this adherence to the ‘old traditions’ is the secret
to Vein shoes’ renown on the runways at Mercedes Australian Fashion Week and
L’Oreal Melbourne Fashion Festival along with Australia’s hottest clothing
labels.
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